Tow and Mow
Brand style guide
How to use the logo, the colours, the type and the pictures, in plain terms.
Anyone
Start here
AnyoneWhat the Tow and Mow brand is meant to feel like, and the seven rules that matter most.
Using the colours
AnyoneSeven colours, what each one is for, and the mistakes that come up most.
Using the type
AnyoneFour typefaces, what each one is allowed to do, and what to use when you cannot get them.
Using the pictures
AnyoneWhich photographs to use, which never to use, and how to put a red banner or text over one.
What to say
AnyoneHow Tow and Mow sounds, what it is actually competing with, and the one line that is regulated.